‘Si­grid’: The new Scandi life­style trend

Sunday Independent (Ireland) - Living - - FRONT PAGE -

I’M try­ing to force Si­grid on my girls. I rec­om­mend you do the same if you have girls. These are the daft things you end up do­ing when you are the fa­ther of girls. I like to think I live in the mo­ment when it comes to the kids. I’m not one of those peo­ple who hates them grow­ing up and has all this nos­tal­gia for when they were ba­bies. Who wants to have ba­bies around? In my book when you’re done with the baby phase, you’re done with the baby phase. Only a mad­man would want that pe­riod back. Nei­ther do I live in dread of the im­pend­ing teenager years, like those peo­ple who wish it upon them­selves. “Oh it’s all fine now, but an­other year or two now and they won’t talk to us. And it’s hap­pen­ing ear­lier all the time.”

But I think there must be some un­con­scious de­sire in me to main­tain their in­no­cence. Hence Si­grid. Si­grid, for those of you not in the know, isn’t some Scan­di­noir crime drama. It’s quite the op­po­site. Si­grid is a mu­si­cian. And a good one at that. She has one par­tic­u­lar song, Strangers, that is what would have been known in my days as a bang­ing tune.

But it’s not just that. Si­grid is like an an­ti­dote to mod­ern pop in many ways. She wears the kind of make-up that looks as if she hasn’t a screed of make-up on. She wears sen­si­ble boyfriend/ mom jeans and T-shirt. She has a kind of quirky an­drog­y­nous danc­ing style to go with her look. She also seems to write her own ma­te­rial, al­beit with other peo­ple; she plays in­stru­ments, and has a re­ally cool band back­ing her, who are an ac­tual band rather than a back­ing track.

Si­grid, in short, is re­ally cool in that sen­si­ble way that Nor­we­gians are cool. She’d even re­mind you a bit of a Nor­we­gian Bjork, though she’s not yet as quirky as Bjork. She also does en­dear­ing things like quot­ing her mother’s Nor­we­gian say­ings, like ‘ut på tur aldri sur!’ which ba­si­cally means you’ll never be up­set while on a hike.

In­deed Si­grid likes a good hike. She likes to get out in na­ture to get her creative juices go­ing. She is also mod­est and charm­ing. In fact ‘Si­grid’ could be the new Hygge or Lagom, the lat­est Scandi life­style trend.

To be ‘Si­grid’ would be to be an ad­mirable young woman, very ta­lented but mod­est about it, quirky, a cool dancer, and a cool but sen­si­ble dresser.

Cool but sen­si­ble, that would be the core of be­ing Si­grid. But most im­por­tantly, be­ing Si­grid would be about be­ing your­self, be­ing an in­di­vid­ual. And if there’s one thing you’d want your kids to in­gest, it would be the im­por­tance of not try­ing to be like ev­ery­one else, of be­ing your own orig­i­nal self.

Of course the prob­lem I am en­coun­ter­ing is that the el­der is old enough to know that any­thing that I am push­ing on her is pos­si­bly sus­pect.

She has bought into cer­tain el­e­ments of my mu­sic col­lec­tion but she is slowly com­ing to the con­clu­sion that I am not cool by the stan­dards of her gen­er­a­tion.

In fact, when you think of it, the prob­lem with my el­der is that she is too much of a damn in­di­vid­ual to be dic­tated to by me about who her role mod­els for be­ing an in­di­vid­ual should be.

In the mean­time I will keep work­ing a bit of Si­grid into my playlists for the car etc.

And I will keep telling my­self that the rea­son I am lis­ten­ing to Si­grid is for the kids, and not just be­cause I maybe like her songs my­self.

Bren­dan O’con­nor’s Cut­ting Edge con­tin­ues on RTE 1 Wed­nes­day nights at 10.05

‘Si­grid isn’t some Scandi-noir crime drama, but the op­po­site, a mu­si­cian’

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