‘Sigrid’: The new Scandi lifestyle trend
I’M trying to force Sigrid on my girls. I recommend you do the same if you have girls. These are the daft things you end up doing when you are the father of girls. I like to think I live in the moment when it comes to the kids. I’m not one of those people who hates them growing up and has all this nostalgia for when they were babies. Who wants to have babies around? In my book when you’re done with the baby phase, you’re done with the baby phase. Only a madman would want that period back. Neither do I live in dread of the impending teenager years, like those people who wish it upon themselves. “Oh it’s all fine now, but another year or two now and they won’t talk to us. And it’s happening earlier all the time.”
But I think there must be some unconscious desire in me to maintain their innocence. Hence Sigrid. Sigrid, for those of you not in the know, isn’t some Scandinoir crime drama. It’s quite the opposite. Sigrid is a musician. And a good one at that. She has one particular song, Strangers, that is what would have been known in my days as a banging tune.
But it’s not just that. Sigrid is like an antidote to modern pop in many ways. She wears the kind of make-up that looks as if she hasn’t a screed of make-up on. She wears sensible boyfriend/ mom jeans and T-shirt. She has a kind of quirky androgynous dancing style to go with her look. She also seems to write her own material, albeit with other people; she plays instruments, and has a really cool band backing her, who are an actual band rather than a backing track.
Sigrid, in short, is really cool in that sensible way that Norwegians are cool. She’d even remind you a bit of a Norwegian Bjork, though she’s not yet as quirky as Bjork. She also does endearing things like quoting her mother’s Norwegian sayings, like ‘ut på tur aldri sur!’ which basically means you’ll never be upset while on a hike.
Indeed Sigrid likes a good hike. She likes to get out in nature to get her creative juices going. She is also modest and charming. In fact ‘Sigrid’ could be the new Hygge or Lagom, the latest Scandi lifestyle trend.
To be ‘Sigrid’ would be to be an admirable young woman, very talented but modest about it, quirky, a cool dancer, and a cool but sensible dresser.
Cool but sensible, that would be the core of being Sigrid. But most importantly, being Sigrid would be about being yourself, being an individual. And if there’s one thing you’d want your kids to ingest, it would be the importance of not trying to be like everyone else, of being your own original self.
Of course the problem I am encountering is that the elder is old enough to know that anything that I am pushing on her is possibly suspect.
She has bought into certain elements of my music collection but she is slowly coming to the conclusion that I am not cool by the standards of her generation.
In fact, when you think of it, the problem with my elder is that she is too much of a damn individual to be dictated to by me about who her role models for being an individual should be.
In the meantime I will keep working a bit of Sigrid into my playlists for the car etc.
And I will keep telling myself that the reason I am listening to Sigrid is for the kids, and not just because I maybe like her songs myself.
Brendan O’connor’s Cutting Edge continues on RTE 1 Wednesday nights at 10.05
‘Sigrid isn’t some Scandi-noir crime drama, but the opposite, a musician’