ULSTER BANK PROMOTES NEW MOBILE OFFERING

WITH mobile technology playing an increasing role in the day-to-day banking habits of Irish consumers, Ulster Bank has launched the latest iteration of its ‘Help for what matters’ campaign.

Created by the Dublin agency Boys and Girls, with media buying by the Spark Foundry, the TV ad shows a touching father and son moment when the latter goes to pay for a meal for two in a restaurant and in the process demonstrating how Ulster Bank’s Smartphone Pay, which is part of its Anytime Banking offering, can come in handy when paying for things.

The cross-channel campaign is running across TV, cinema as well as digital channels.