New Kid on the Block

The Business Travel Magazine - - Contents -

New Road Ho­tel, lon­don

THE LOW­DOWN This 80-room bou­tique prop­erty is due to open at the end of Fe­bru­ary in Lon­don’s East End. Lo­cated in Whitechapel, the in­de­pen­dent ho­tel is set within a for­mer tex­tile fac­tory and, with an ‘in­dus­trial de­sign’ con­cept, re­tains orig­i­nal fea­tures such as ex­posed brick­work and large win­dows. The ho­tel will fea­ture Marco Pierre White’s first Chop­house in Lon­don, serv­ing meaty English clas­sics “with a lit­tle French flair”. Gue­strooms have 49-inch TVS, Hyp­nos beds and rain­fall show­ers. A Loft apart­ment comes with a rooftop hot tub, there are two meet­ing rooms, a bar, and break­fast out­let Ce­real Grind.

THAT'S a FACT The ho­tel is owned by three broth­ers whose fa­ther used to work at the for­mer tex­tile fac­tory. The gar­ment sec­tor in the East End peaked in the 1960s but the fac­tory closed in 2000 and has re­mained empty since.

THEY said it “While our prices are mod­est, the be­spoke ex­pe­ri­ence we of­fer is en­tirely un­like any other ho­tel in the area. It’s unique, in­ter­est­ing and in keep­ing with our ethos of cre­ativ­ity and in­de­pen­dence through our sig­na­ture in­dus­trial de­tail­ing.”

RATES Rates at New Road Ho­tel start from £169 per room on a bed and break­fast ba­sis.

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