The Business Travel Magazine - - Serviced Apartments -

Ada­gio: Lon­don Brent­ford, Am­s­ter­dam, Mu­nich, Air­port NATO Brux­elles, Morocco; Hi­park by Ada­gio: Mar­seille, Paris, Ser­ris, Nice and Greno­ble; Ada­gio ac­cess: Mont­pel­lier As­cott: Lyf, Shen­zhen, China; Ci­tadines, Lon­don Is­ling­ton; Kwar­leyz Res­i­dence, Ac­cra, Ghana; Crest Col­lec­tion, La Clef Champ­sElysées Paris; Ci­tadines Fifth Av­enue New York Na­tive: Em­pire Ware­house, Lon­don; The An­chor Line, Glas­gow Oak­wood: Oak­wood Apart­ments in Ja­pan, Tokyo (40) and Shin-osaka (285), and China in Yanghzhou and Sanya Q Apart­ments/sky­line: Sao Paulo, Brazil (120); and Cen­tral Lon­don Quest: 10 apartho­tels in New South Wales, Queens­land, Western Aus­tralia and Vic­to­ria Room2: Southamp­ton SACO: Manch­ester Locke, Lon­don Moor­gate (brand­ing tbc) and a fur­ther Lon­don prop­erty (de­tails tbc) Stay­bridge Suites: Manch­ester, Lon­don Kens­ing­ton, The Hague – Par­lia­ment Stayc­ity: Wilde Apartho­tels Lon­don the Strand (106); Stayc­ity: Liver­pool

“Trav­ellers want to pay less and are will­ing to ac­cept smaller apart­ments, which is where we are see­ing an in­crease in de­mand – for econ­omy op­tions within the mar­ket,” says Di­rec­tor of Euro­pean Op­er­a­tions for Apartho­tel Ada­gio, Anja Müller.

Man­ag­ing Di­rec­tor of Se­lect Apart­ments, Si­mon Mor­ri­son, agrees. “In the past six to 12 months, we have def­i­nitely seen a trend for clients’ look­ing at the bud­get seg­ment of the mar­ket,” he says.

But words like econ­omy and bud­get meet op­po­si­tion in some quar­ters. Yo­tel wears the la­bel ‘af­ford­able lux­ury’ and As­cott’s Marc Sand­fort says: “I am hes­i­tant to use the word bud­get; it is an of­fer­ing to a dif­fer­ent mar­ket. Brands like Lyf or Yo­tel look specif­i­cally at mil­len­ni­als – the very tech savvy trav­ellers – oth­ers ap­peal to the more ex­pe­ri­enced trav­eller, the busi­ness ex­ec­u­tive.”

Yo­tel has signed deals for five prop­er­ties, in­clud­ing Utah and Mi­ami. As is com­mon, the prop­erty in Dubai, an­nounced in 2015, de­vi­ates from the norm, hav­ing two F&B out­lets and a min­i­mum room size of 35m2, as op­posed to 20-22m2 else­where.

Through­out the brand, fa­cil­i­ties will in­clude gyms, bike stor­age, laun­dry, home cin­ema and com­mu­nal lounges for work­ing and so­cial­is­ing. The Yotel­pad app will al­low book­ing, check-in/out, act as dig­i­tal key, or­der­ing of ameni­ties and food, and give de­tails of ac­tiv­i­ties in the neigh­bour­hood.

A world apart Com­pe­ti­tion among apartho­tel op­er­a­tors con­tin­ues to push the bound­aries. In­ter­con­ti­nen­tal Ho­tels Group (IHG) is re­design­ing Stay­bridge Suites with a more con­tem­po­rary feel and typ­i­cal of this is the co-branded Manch­ester Crowne Plaza and Stay­bridge Suites prop­erty. It is Cy­cas Hos­pi­tal­ity’s first dou­ble-decker prop­erty and opens in April with 116 units. The apartho­tel oc­cu­pies the top eight storeys of the build­ing, with meet­ing room, fit­ness room, laun­dry and free buf­fet break­fast on the 18th floor. The Crowne Plaza has a restau­rant, seven meet­ing rooms and gym.

“Dual branded sites are be­com­ing in­creas­ingly pop­u­lar with in­vestors as they al­low a higher den­sity of rooms and pro­vide ex­tended stay guests with the ad­di­tional

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