VIR­GIN AT­LANTIC AIMS TO ‘DE­LIGHT’ WITH NEW FARES

The Business Travel Magazine - - The Review -

vir­gin At­lantic will in­tro­duce three new econ­omy fare types this spring as it re­sponds to the rise of low-cost com­pe­ti­tion across the At­lantic. Econ­omy Light is its first hand bag­gage-only of­fer­ing and is also non-re­fund­able and can­not be changed.

The mid­dle tier, Econ­omy Clas­sic, in­cludes checked bag­gage and seat se­lec­tion, while Econ­omy De­light ad­di­tion­ally in­cludes seats with more legroom (34-inch seat pitch rather than 31 inches) and pre­mium check-in along with pri­or­ity board­ing. All three fare cat­e­gories in­clude meals, drinks and snacks on-board.

The air­line says Econ­omy De­light “will of­fer the lead­ing econ­omy prod­uct of any UK air­line”.

Price points for the new fares have not been made avail­able, nor a con­firmed date for their in­tro­duc­tion. The new fares fall in line with joint ven­ture part­ner Delta Air Lines’ Ba­sic Econ­omy, Main Cabin and Delta Com­fort+ fares. The air­line will launch a new econ­omy cabin in spring 2019 when it be­gins tak­ing de­liv­ery of 12 Air­bus A350-1000 air­craft.

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