It appears the initial mixed reaction to the introduction of New Distribution Capability (NDC) is beginning to subside.
A survey has revealed that over a third of corporate travel buyers (35%) now regard NDC as positive, compared with just over one in ten (11%) the year before.
With this shift in attitude it seems timely to step back and see the initiative as part of the bigger trend towards change in content distribution and in digitalisation.
Much has been made of the rise of artificial intelligence (AI) technology and chatbots. And, as with NDC, there are early adopters and those that are still considering how best to incorporate automation.
So far, technology powered by Natural Language Processing (NLP) has been more widely adopted by leisure travel brands.
However, there is enormous potential for TMCS to harness AI to streamline processes in areas that matter to business travellers.
In our industry I see scope around expense management, itineraries that meet both policy and traveller preference and real-time changes. But the nature of our business means there will always be a place for human involvement.