‘Sig­nif­i­cant’ rise in M&E spend re­ported

The Business Travel Magazine - - The Review -

COR­PO­RATE spend per meet­ing and per del­e­gate rose sig­nif­i­cantly in 2017, de­spite a slight de­cline in the av­er­age daily del­e­gate rate (DDR), ac­cord­ing to the HBAA.

The HBAA Meet­ings Barom­e­ter for 2017 shows the av­er­age spend per meet­ing rose to £1,954 in 2017, up 21.2% from £1,613 in 2016. Mean­while, the av­er­age spend per del­e­gate rose 21% to £88.35 in 2017, up from £73.04. With the av­er­age DDR fall­ing slightly to £32.88 from £33.06 in 2016, the key driv­ing force be­hind the growth is the in­crease in the av­er­age meet­ing size, says the HBAA. Its re­port found the av­er­age num­ber of del­e­gates in­creased from 50 to 53, while the av­er­age lead-time fell from 83 to 77 days. HBAA mem­bers op­er­ate over 4,000 venues in the UK.

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