Cor­po­rates tune in to new book­ing chan­nels

The Business Travel Magazine - - The Review -

BUSI­NESS trav­ellers are con­sid­er­ably more open-minded to new book­ing chan­nels than their fel­low leisure trav­ellers, but nearly half of all re­spon­dents would be com­fort­able book­ing travel through Ama­zon.

Con­sumer plat­forms (32%) like Ama­zon, Face­book and Google topped the list of non-tra­di­tional book­ing chan­nels in a re­cent sur­vey by OAG, in which re­spon­dents were quizzed on their will­ing­ness to se­cure travel through al­ter­na­tive plat­forms. Web­site chat­bots were ranked sec­ond (28%), mo­bile as­sis­tants like Siri were third (25%) and text mes­sages fourth (20%). Only 13% of re­spon­dents said they would be very com­fort­able do­ing so, 37% weren’t sure but would be will­ing to try it, and 49% said they couldn’t en­vis­age do­ing so.

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