The right way to WEAR PERFUME
Everyone has their own perfume ritual. Whether it’s walking into a cloud of scent or just a discreet dab behind the ears, we all have our little ways. But how should you wear it to make the most of the fragrance? Where you spritz is important as scent works with the heat of your body, so pulse points are ideal, the wrists especially. A lavish spray across the neck is not a good idea because perfume has a high level of alcohol, which is very drying and ageing to the skin. If you like to smell the perfume you are wearing, spray it on the back of your neck instead. Walking into a perfume cloud is not wise either because of the alcohol content but also because, without skin contact, the scent won’t develop through the different notes, or levels of fragrance.
A scent generally has three layers: the top, heart and base notes. The top, opening, layer of scent is usually what attracts you to a fragrance. It may be an uplifting citrus or sweet floral but it will evaporate, and the middle, or heart, notes will emerge. These might be heavier florals like vanilla or jasmine, and as they move away, the base notes will be dominant. Generally these are a blend — sandalwood, amber and musk are common. They are the fixative in the scent: they stay longer on the skin because they evaporate more slowly, which is important for the development of all the other notes.
The next thing you need to figure out is whether to choose an eau de toilette or eau de parfum. Why? Well, the popular fruity florals of late are lighter scents naturally; their notes may evaporate faster in an eau de toilette than a more concentrated eau de parfum so you will be spritzing more often. If it’s a spicier or rich Oriental scent you prefer, you might find that an eau de parfum is too strong for daytime wear or the workplace but an eau de toilette works perfectly well, lasting nicely on the skin but without invading anyone else’s space. Sometimes a scent is released only in a toilette or parfum version for these reasons, but in the case of some toilettes it is to keep the price low so do check to get the best value.
Whichever strength you like your fragrance, it is an expensive buy so take care of your perfume. Heat and light help speed up the breakdown of ingredients, so keep your bottles out of direct sunlight, and even better in their boxes, to keep them smelling heavenly. firstname.lastname@example.org