The decline in sterling means that the spending power of southerners in the North has been greatly enhanced. This is the inverse of the position two years ago, when a stronger sterling meant people from the North would come south in search of value.
There was no shortage of moaning north of the Border two years ago, when Dublin Airport was targeting travellers from the other side of the Border to drive down the M1 and fly from Dublin for cheaper.
Southern airports were being “aggressive”, or so the talk went up north, in between sniffles.
The currency shoe is on the other foot now, and Belfast International Airport is gleefully kicking with it as hard as it can.
Belfast has launched the next phase of a marketing campaign to tempt southern flyers, and reckons it will get 600,000 this year.
The airport’s blog says it is launching “hard-hitting advertisements directed at persuading passengers away from Dublin Airport” in the six counties just south of the Border – Louth, Cavan, Monaghan, Leitrim, Donegal and Sligo. It will also send a fleet of ad bikes across the border.
The blog also says its “Forget Dublin” campaign will “tackle the long delays being experienced in Dublin with long queues for US flight pre-clearance”.
Belfast International Airport managing director Graham Keddie said: “Yes, we’re having a go at the main opposition, just as they are visible in Northern Ireland trying to ‘poach’ business here. We make no apologies for fighting back and offering people from the South a real alternative. That’s business!”
It is indeed. At least he has dried his eyes.
The ugly row over George Hook’s even uglier comments about rape on Newstalk demonstrates the dangers for businesses when sponsorships go bad.
Dalata Hotel Group’s Clayton brand was the show’s main sponsor, and took the understandable but clearly commercially driven decision to extricate itself from the arrangement and avoid the ire of the angry masses on social media.
But you have to ask: what on earth was a mid-range, family-and-business oriented hotel company doing sponsoring a show hosted by such a notoriously controversial broadcaster in the first place?
Did Dalata expect he would tell knock-knock jokes?
In branding terms, Hook and Clayton went together like chalk and cheese.