In Num­bers Sauce stunt

The Irish Times - Business - - INTERVIEW - Laura Slat­tery


Num­ber of pack­ets of Szechuan sauce that some McDon­ald’s restau­rants had in stock last week­end, while oth­ers had none. This proved too few to sat­isfy an­gry fans, lead­ing to protests and po­lice in­volve­ment – all in the US, ob­vi­ously.


Years since this dip­ping sauce last made an ap­pear­ance in McDon­ald’s as part of a tie-in with Dis­ney film Mu­lan. It has been since been given cult sta­tus by an­i­mated tele­vi­sion show Rick and Morty.


Price on eBay ear­lier this week for an unopened packet of McDon­ald’s “re­ally, re­ally lim­ited” edi­tion Szechuan sauce. The fast food chain now says it will bring it back again.

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