Hil­ton re­wards ‘di­rect’ guests

The Irish Times - Business - - CAVEAT - Joan Scales js­cales@irish­times.com

If you checked in to a Hil­ton ho­tel lately you will have been asked if you are a mem­ber of the Hil­ton Hon­ors pro­gramme. Hil­ton Ho­tels have been mak­ing a big push to get guests to book di­rect and on­line, with the prom­ise of lower room rates and free wifi. Three months af­ter launch­ing its cam­paign, Hil­ton World­wide re­ported growth in book­ings through Hil­ton.com and its mo­bile app. Mem­ber­ship of Hil­ton Hon­ors has in­creased hugely. With the Hil­ton app you can choose your room, check in and open the room door.

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