Hilton rewards ‘direct’ guests
If you checked in to a Hilton hotel lately you will have been asked if you are a member of the Hilton Honors programme. Hilton Hotels have been making a big push to get guests to book direct and online, with the promise of lower room rates and free wifi. Three months after launching its campaign, Hilton Worldwide reported growth in bookings through Hilton.com and its mobile app. Membership of Hilton Honors has increased hugely. With the Hilton app you can choose your room, check in and open the room door.