Cricket Ire­land asks: Howzat for a rise in rev­enues?

The Irish Times - Business - - BUSINESS NEWS - CIARÁN HAN­COCK

Ire­land’s el­e­va­tion to Test sta­tus this year will help to boost Cricket Ire­land’s rev­enues by about 50 per cent to €9.3 mil­lion, its chief ex­ec­u­tive has told The Ir­ish Times.

Ire­land will play its first cricket test match against Pak­istan in Malahide, Co Dublin, with the five-day game be­gin­ning on May 11th. The In­ter­na­tional Cricket Coun­cil awarded Ire­land test sta­tus last year.

In an in­ter­view with the In­side Busi­ness pod­cast, War­ren Deu­trom said Cricket Ire­land ex­pects to gen­er­ate about €580,000 in tick­et­ing and match hos­pi­tal­ity rev­enue this year, and €1.8 mil­lion in broad­cast­ing fees.

“We re­ally have crossed a Ru­bi­con in terms of the amount of rev­enue we’re gen­er­at­ing from broad­cast,” he said. “We’ve en­gaged an over­seas agency called Pitch In­ter­na­tional, who work with a num­ber of the over­seas boards: New Zealand, Eng­land, Aus­tralia. They know the mar­ket very well and en­gage with all the broad­cast­ers, and that’s put us onto an en­tirely new level in terms of our abil­ity to sweat the as­set.”

Cricket Ire­land earned to­tal rev­enues of €6.2 mil­lion last year. Ac­counts filed for 2016 show it achieved €334,791 and broad­cast­ing fees of €272,498. When Mr Deu­trom joined the as­so­ci­a­tion in 2006 its to­tal an­nual rev­enues were €260,000.

Mr Deu­trom said a broad­caster for the Pak­istan game would be an­nounced by Cricket Ire­land next week. To date, around 15,000 of the 31,000 tick­ets avail­able for the five days of the Test have been sold.


Ed Joyce in ac­tion for Ire­land at Malahide Cricket Club, Dublin.

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