Clos­ing the cir­cle Petrol sta­tions re­brand­ing from Topaz

The Irish Times - Business - - FRONT PAGE - MARK PAUL Busi­ness Af­fairs Cor­re­spon­dent

In­stal­la­tion en­gi­neer Dar­ren McMa­hon puts the fin­ish­ing touches to a newly re­branded Cir­cle K petrol sta­tion in Rath­farn­ham, Dublin, yes­ter­day. Cir­cle K, the Cana­dian group that op­er­ates the largest net­work of fuel sta­tions in the State, is re­brand­ing from Topaz. The €20 mil­lion re­nam­ing of the 420-strong net­work of fore­courts is ex­pected to take 18 months.

Cir­cle K, the Cana­dian group that op­er­ates the largest net­work of petrol sta­tions in the State, is in the process of re­brand­ing its sta­tions from Topaz.

The group will also with­draw the Re:Store re­tail brand that cur­rently hangs over the door of up to 40 per cent of the stores within its net­work, although it will live on in the pack­ag­ing of some in-store food prod­ucts.

The €20 mil­lion re­badg­ing of the 420-strong net­work of fore­courts is ex­pected to take 18 months. When the re­brand is com­pleted, the Cir­cle K moniker will sit on top all of the fore­court canopies in the group.

The Cir­cle K brand will re­place Re:Store as the con­ve­nience re­tail brand only on the 160 stores within the net­work that are op­er­ated by the com­pany. The re­main­ing 260 re­tail out­lets in its net­work run by in­de­pen­dent op­er­a­tors will con­tinue to trade un­der a va­ri­ety of brands, in­clud­ing Spar and Cen­tra.

Ser­vice sta­tions

Cir­cle K, whose par­ent Ali­men­ta­tion Couche-Tard bought Topaz from De­nis O’Brien in 2016, will also in­vest €35 mil­lion de­vel­op­ing four new mo­tor­way ser­vice sta­tions in Wex­ford, West­meath and two in Kil­dare.

In ad­di­tion to two new mo­tor­way sta­tions in Dublin and Cork, the new de­vel­op­ments will add about 240 jobs, bring­ing the to­tal em­ployed to 2,400. Niall An­der­ton, man­ag­ing di­rec­tor of Cir­cle K in Ire­land, said the Ir­ish re­brand­ing was the fi­nal leg of a Europe-wide re­brand­ing by the Cana­dian group, which also owns the for­mer Sta­toil net­work on the con­ti­nent.

“Rus­sia fin­ishes its re­brand [from Sta­toil] this week, and then Ire­land takes up the ba­ton,” said Mr An­der­ton.

PHO­TO­GRAPH: CONOR MCCABE

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