Keogh’s Crisps se­cures ma­jor con­tract

The Irish Times - Business - - BUSINESS NEWS - COLIN GLEESON

Keogh’s Crisps of North Dublin has se­cured a ma­jor con­tract with Emi­rates, the largest in­ter­na­tional air­line in the world, which will see an es­ti­mated one mil­lion bags served on board an­nu­ally.

The Ir­ish brand will be avail­able to first-class pas­sen­gers only and was se­lected by the Emi­rates Group fol­low­ing a blind tast­ing of 15 dif­fer­ent brands.

Keogh’s crisp flavours se­lected by the Emi­rates Group in­clude Ir­ish ma­ture ched­dar, sham­rock and sour cream, and lightly salted with sea­sonal vari­a­tions such as roast tur­key and stuff­ing be­ing in­tro­duced on board for Thanks­giv­ing and Christ­mas.

Keogh’s Crisps man­ag­ing di­rec­tor, Tom Keogh, said the com­pany had de­signed a new 25g pack in the pop­u­lar lightly salted flavour.

“Qual­ity and con­sis­tency is what first class de­mands, so we are de­lighted that our crisps will be fly­ing pre­mium all over the world,” he said.

Last year, Keogh’s se­cured 8 per cent of the over­all Ir­ish crisp mar­ket, while ex­ports are now set to grow sub­stan­tially with the an­nounce­ment of the deal. The 400-acre farm will be in­creas­ing potato pro­duc­tion to fuel growth to meet its three-year ex­pan­sion plan.

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