How to make Euro mil­lions

The Irish Times - Friday - The Ticket - - Music -

In the early days of the Euro­vi­sion Song Con­test, most win­ning songs be­came Euro­pean hits. A par­tic­u­lar early suc­cess was the Ital­ian Domenico Mo­dugno’s Nel Blu Delpinto Di Blu, bet­ter known as Vo­lare which, de­spite plac­ing sec­ond in the 1958, was a hit in ev­ery Euro­pean coun­try and in the US.

Many win­ning songs from the 1960s and 1970s, most no­tably ABBA’s Water­loo, were ma­jor in­ter­na­tional hits. Since the late 1970s, how­ever, the kind of main­stream pop that char­ac­terises most Euro­vi­sion win­ners has be­come less fash­ion­able.

Lordi’s story – world­wide suc­cess as a re­sult of Euro­vi­sion – is in­creas­ingly rare. The con­test re­mains, how­ever, a vi­tal show­case and spring­board for artists in Europe – some­thing that it’s easy to for­get in Ire­land, as Euro­vi­sion ex­pert Keith Mills ar­gues: “We sing in English and have ac­cess to the in­ter­na­tional la­bels. For Euro­pean acts, this is one of the few out­lets to an in­ter­na­tional au­di­ence.”

A prime ex­am­ple of this is Mi­hai Trais­teriu, last year’s Ro­ma­nian per­former, whose fourth-placed song, Tornero, be­came a club hit and was played on 1,600 ra­dio sta­tions world­wide. Trais­teriu now has record con­tracts in more than a dozen Euro­pean coun­tries.

Euro cash: ABBA made it

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