Prob­lem for the so­lu­tion

The Irish Times - Friday - The Ticket - - News -

It turned out to be a ter­ri­ble week at MIDEM for would-be saviours of the mu­sic busi­ness Qtrax.

The on­line start-up spent over £500,000 at the con­fer­ence plug­ging their big idea to al­low users to down­load more than 25 mil­lion tracks for free. What was be­ing termed as the first le­gal file­share­ing ser­vice would be funded by tar­geted ad­ver­tis­ing.

Un­for­tu­nately, deals with the var­i­ous ma­jor la­bels, which con­trol the bulk of those 25 mil­lion tracks, had not been com­pleted, forc­ing Qtrax into a se­ries of em­bar­rass­ing climb­downs, as it be­came ob­vi­ous that the big launch was some­thing of a damp squib.

Even the pres­ence of James Blunt at the Qtrax event at MIDEM was not enough to stop the rot.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.