Ir­ish acts in lone star state of mind atSXSWfes­ti­val

The Irish Times - Friday - The Ticket - - News -

Ir­ish acts are in Austin, Texas this week on a mis­sion to make new friends, in­flu­ence peo­ple and play nu­mer­ous shows at the South By South­west (SXSW) mu­sic fes­ti­val.

The Ir­ish con­tin­gent, join­ing the hun­dreds of acts from all over the world, in­cludes Cathy Davey, Fight Like Apes, Deloren­tos, The An­swer, Driv­ing By Night, Chan­nel One, Op­pen­heimer and Paddy Casey.

Now in its 22nd year, SXSW is the world’s big­gest and most im­por­tant mu­sic show­case. Some 1,700 bands have made their way to Austin in the hope of cre­at­ing a buzz in front of hun­dreds of mu­sic-in­dus­try pro­fes­sion­als and me­dia reps.

Acts who have used SXSW as a spring­board to greater things in the past in­clude The Strokes, No­rah Jones (who went from play­ing in an In­dian restau­rant called the Clay Oven in 2002 to sell­ing mil­lions of copies of her de­but album), the Poly­phonic Spree, the White Stripes and Amy Wine­house.

Such is SXSW’s pro­mo­tional pull that many es­tab­lished acts now travel there to plug an up­com­ing re­lease (REM and Van Mor­ri­son) or a re­turn to the live game (Was Not Was).

For new bands, the rea­sons for tak­ing the long trip to Texas have changed. With the record in­dus­try in the dol­drums and the num­ber of ma­jor la­bel reps in at­ten­dance down on pre­vi­ous years, any talk of a big record deal on the back of a SXSW ap­pear­ance is fan­ci­ful at best. In­stead, acts make the most of a cou­ple of days in the Texan sun by play­ing nu­mer­ous day­time party events in ad­di­tion to their of­fi­cial SXSW night-time slot.

For nine of the Ir­ish acts, yes­ter­day’s Full Ir­ish Break­fast at BD Ri­ley’s on Sixth Street was one such pro­mo­tional op­por­tu­nity, while four North­ern Ir­ish acts, in­clud­ing Op­pen­heimer and In Case Of Fire, are play­ing the New Mu­sic from North­ern Ire­land party to­day at Lat­i­tude 30.

Cathy Davey is among the Ir­ish acts at SXSW

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