Bostin’ in Austin as lo­cals cash in

The Irish Times - Friday - The Ticket - - News -

For the cit­i­zens of Austin, Texas, the South By South­west fes­ti­val is about more than just an an­nual in­va­sion of out-of-town­ers – it’s also about the money.

Fi­nan­cial con­sult­ing firm An­gelou Eco­nomics es­ti­mates that SXSW was worth more than $95 mil­lion to the lo­cal econ­omy in 2007. This also in­cludes SXSW’s film and interactive fes­ti­vals, both of which at­tract huge num­bers in their own right.

Nat­u­rally, given such a sig­nif­i­cant cash splurge by vis­i­tors, the city coun­cil is happy to sup­port SXSW with street clo­sures, polic­ing and per­mits.

Add in the 1,000 un­paid lo­cal vol­un­teers who re­ally keep this show on the road and you can un­der­stand the win-win re­la­tion­ship be­tween Austin and SXSW.

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