White & Co ready to Rac
The Raconteurs have announced that they will release their second album, Consolers of the Lonely, worldwide next Friday, March 28th.
The record was finished in early March, so there will be no hanging around for reviews, internet leaks, marketing meetings or promo tours for Jack White, Brendan Benson and the other two before Consolers of the Lonely hits the shops.
The move is partly reminiscent of Radiohead’s In Rainbows campaign last year, although The Raconteurs have not bought into Radiohead’s name-your-own-price model.
Of course, there’s nothing new about rush-releases like this. It’s a common ploy, for example, in the film business, where – usually lousy – movies sometimes go on release without press screenings for critics.
A new album from The Raconteurs