Ana­logue moves out of Dublin and into the coun­try

The Irish Times - Friday - The Ticket - - News -

Af­ter pub­lish­ing three suc­cess­ful is­sues in Dublin, Ana­logue is set to go na­tion­wide from Au­gust.

The mu­sic mag­a­zine, which be­gan as a Trin­ity Col­lege pub­li­ca­tion in Oc­to­ber 2007, will be avail­able free of charge from bars, cafes, shops and col­leges in Dublin, Kilkenny, Water­ford, Lim­er­ick, Cork and Gal­way from Au­gust 1st.

In to­tal, 10,000 copies will be dis­trib­uted. Ed­i­tor and pub­lisher Bren­dan McGuirk feels there is a na­tion­wide de­mand for such a ded­i­cated mu­sic ti­tle.

“The main rea­son we de­cided to bring it na­tion­wide is be­cause of the re­ac­tion we got for the first three is­sues,” he ex­plains. “Peo­ple were re­ally ex­cited to see the bands we were cov­er­ing and how we were cov­er­ing them. As writ­ers, we approach in­ter­views and fea­tures from an au­di­ence’s point of view, and I think bands re­ally open up to us when they re­alise we’re fans. They say things to us they wouldn’t say to the NME or Pitch­fork.”

McGuirk be­lieves Ana­logue’s fresh approach is down to the youth of its writ­ers. “One of the things about mu­sic publi­ca­tions in gen­eral is that the writ­ers tend to be that bit older than many of the acts. There’s a need for younger voices to come through to erad­i­cate some of the per­ti­na­cious­ness that comes with mu­sic jour­nal­ism.”

Given that 2008 has al­ready seen the clo­sure of both Mon­grel and Foggy No­tions, McGuirk knows it’s a tough cli­mate for a ti­tle such as Ana­logue, and sell­ing ad­ver­tis­ing in par­tic­u­lar will be dif­fi­cult.

The Au­gust is­sue will fea­ture pieces on Times New Vik­ing, Cool Kids, Port O’Brien, Ratatat, Ugly Me­gan, Stephen Malk­mus and Busy P.

In ad­di­tion, 1,000 copies will come with a CD of Maple Drive, a 10-track album fea­tur­ing col­lab­o­ra­tions be­tween Stork­boy Choons and Colours Move. More in­for­ma­tion at www.ana­loguemagazine.com.

The first three edi­tions of Ana­logue

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