How the fest

They’re ques­tions which puzzle many mu­sic fans. Why do bands end up play­ing one fes­ti­val and not an­other? Why do ma­jor tal­ents end up lower on the bill than lesser ones? Jim Car­roll presents a rough guide to how acts get booked for fes­ti­vals

The Irish Times - Friday - The Ticket - - Festivals -

I thought my favourite band were go­ing to play Elec­tric Pic­nic, but they ended up at Ox­e­gen in­stead. I’m fum­ing. What gives? There are sev­eral rea­sons why bands end up play­ing one fes­ti­val rather than an­other. It has a lot to do with a band’s sched­ule, but most of th­ese de­ci­sions come down to cash and – per­haps the most im­por­tant per­son in the whole live-mu­sic equa­tion – the agent. I didn’t know that Ari Gold from En­tourage booked out indie bands. Ari prob­a­bly has his hands too full with Vin­cent Chase at the mo­ment to take on a cou­ple of indie land­fill acts. How­ever, the vast ma­jor­ity of bands have an agent who book their tours, ne­go­ti­ate their fees and deal with the pro­mot­ers.

When the bands make cash, they makes cash. The agent is the band’s Ten-To-Fif­teen Per Cent guy, and they are the ones with the real power. This has to do with the whole live-mu­si­cis-the-new-rock-and-roll thing, right? Well, agents have al­ways had a big say when it comes to who plays where and when. For the pro­moter putting on a show or fes­ti­val, de­vel­op­ing and main­tain­ing a good work­ing re­la­tion­ship with agents is es­sen­tial. I as­sume, then, that the agents play each pro­moter off against one other in the best in­ter­ests of the band. In the­ory, yes. A band will de­cide they’re go­ing on the road and there’s an op­por­tu­nity for a few shows in Ire­land.

The agent will then talk to the “big three” pro­mot­ers (MCD, Aiken Pro­mo­tions and POD) and, de­pend­ing on the band, may also con­tact a few of the indie pro­mot­ers such as For­ever Presents, Umack and Foggy No­tions. Like we said, that’s what should hap­pen.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.