Is this the end for Reel News?
Digital projection, for so long the dog that didn’t bark, is finally making its advance into cinemas throughout the world. Digital Finance Ltd of Tipperary has announced the signing of digital cinema deployment agreements with four major Hollywood Studios. These documents will enable the company to facilitate the conversion of cinemas from film to digital projection throughout Ireland and the UK.
“We did our homework and analysed this area thoroughly,” says Kevin Cummins, DFL’s CEO. “We presented a unique model to the studios, and our low overhead allows us to offer the best financing package possible to the exhibitor.”
It took a while, but it seems those big metal reels are on the way out. But hang on? What are we going to call this column?