The en­ter­tain­ment in­dus­try’s greener fu­ture

The Irish Times - Friday - The Ticket - - Feature -

data servers is a messy busi­ness), then dig­i­tal down­loads could be the equiv­a­lent of turn­ing on, say, the dish­washer. Prob­a­bly not, but ex­pect to hear that 99 cent sin­gle com­pared to some kitchen ap­pli­ance in the next two to three years.

Cy­cle, walk, run or crawl to that show, but do not, what­ever else hap­pens, travel by car, es­pe­cially on your own. Up to 43 per cent of the UK mu­sic in­dus­try’s green­house gas emis­sions are a re­sult of fans trav­el­ling to gigs, so dis­cour­ag­ing peo­ple from driv­ing to shows is a ma­jor chal­lenge for the in­dus­try.

For fes­ti­vals it’s even worse – they are a pretty un­sus­tain­able event in any case, but cal­cu­la­tions by Julie’s Bi­cy­cle found that au­di­ence travel re­sults in two-thirds of the fes­ti­val sec­tor’s emis­sions. The best way to get to the coun­try­side for a week­end of fes­ti­val fun? Trav­el­ling on a full bus.

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