The entertainment industry’s greener future
data servers is a messy business), then digital downloads could be the equivalent of turning on, say, the dishwasher. Probably not, but expect to hear that 99 cent single compared to some kitchen appliance in the next two to three years.
Cycle, walk, run or crawl to that show, but do not, whatever else happens, travel by car, especially on your own. Up to 43 per cent of the UK music industry’s greenhouse gas emissions are a result of fans travelling to gigs, so discouraging people from driving to shows is a major challenge for the industry.
For festivals it’s even worse – they are a pretty unsustainable event in any case, but calculations by Julie’s Bicycle found that audience travel results in two-thirds of the festival sector’s emissions. The best way to get to the countryside for a weekend of festival fun? Travelling on a full bus.