Wil­lie Nel­son

The Irish Times - Friday - The Ticket - - Music -

The mav­er­ick coun­try star had the best of in­ten­tions when he was in­volved in the launch of the Bio-Wil­lie biodisel fuel in 2004.

As one of the main movers be­hind Farm Aid, Nel­son hoped to “put five mil­lion farm­ers back on the land grow­ing fuel and keep­ing us from hav­ing to start wars for oil”.

How­ever, de­spite hav­ing up to 22 out­lets stock­ing the fuel, costs out­weighed rev­enue, losses mounted up ($63 mil­lion in 2006) and Nel­son re­signed as di­rec­tor.

Un­de­terred by this set­back, he is now a ma­jor fundraiser for the Sus­tain­able Biodiesel Al­liance.

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