“Don’t call it a comeback,” quips Robbie, in one of many jokey self-referencing lines on his comeback album. After three years in the wilderness, Williams wants to get right back to the hub of things, and he’s taking no chances with the music, sticking to the bloke-pop blueprint he perfected with his erstwhile songwriting partner in Guy Chambers. Chambers is back helping put a familiar sheen on some of the songs, and production wizard Trevor Horn is in to sprinkle some 1980s angel dust into the mix.
Morning Sun outdoes even Oasis for blatant Beatle-burgling, while Last
Days of Disco seems more a lament for the days when Robbie was living it large. Williams had a dose of reality when Alexandra Burke kept his mediocre single, Bodies, off the No 1 slot. This record will do well among fans nostalgic for their pre-downturn party life, but Robbie sounds like a relic from the turn of the century, a millennium souvenir that’s lost its novelty value. www.robbiewilliams.com