Twi­light prof­its over the moon

The Irish Times - Friday - The Ticket - - News - dclarke@irish­times.com

Box-of­fice news is of­ten a bit if a bore, but it is worth not­ing that – de­spite the op­pro­brium of teenage boys – The Twi­light Saga: New Moon broke a whole slew of records last week­end. The film beat The Dark Knight for the big­gest-ever open­ing day in the US and went on to se­cure the third big­gest open­ing week­end in its home ter­ri­to­ries.

The first Twi­light un­der­per­formed in the “rest of the world”, but it looks as if we’ve caught up in the in­terim. The com­bined UK and Ire­land to­tal was the sec­ond big­gest open­ing ever in this ter­ri­tory, only bet­tered by (re­ally?) Quan­tum of So­lace.

By the start of this week, New Moon had al­ready taken in well over a quar­ter of a bil­lion dol­lars world­wide. Now, you do not, surely, ac­cu­mu­late that sort of loot by ap­peal­ing solely to teenage girls. Do you?

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