Twilight profits over the moon
Box-office news is often a bit if a bore, but it is worth noting that – despite the opprobrium of teenage boys – The Twilight Saga: New Moon broke a whole slew of records last weekend. The film beat The Dark Knight for the biggest-ever opening day in the US and went on to secure the third biggest opening weekend in its home territories.
The first Twilight underperformed in the “rest of the world”, but it looks as if we’ve caught up in the interim. The combined UK and Ireland total was the second biggest opening ever in this territory, only bettered by (really?) Quantum of Solace.
By the start of this week, New Moon had already taken in well over a quarter of a billion dollars worldwide. Now, you do not, surely, accumulate that sort of loot by appealing solely to teenage girls. Do you?