Memory Tapes: joyful pop you won’t be able to forget
The tape is running. Dayve Hawk may modestly describe himself as “just some dude in southern Jersey”, but you can’t say the same thing about his music. Most dudes in southern Jersey are trying to sound like Jon Bon Jovi for a start.
Released under a haul of different names – Weird Tapes, Memory Cassette and, most recently, Memory Tapes – Hawk’s dreamy melodies, hazy grooves and elegant electropop are already hugely distinctive and impressive.
The former frontman with angular Philadelphia combo Hail Social is certainly enjoying the new lease of creative life that has came his way since he took the solo route.
As befits Hawk’s blogging fame, there have already been a bunch of remix calls for such notables as the Yeah Yeah Yeahs, Peter, Björn & John, Yeasayer, Britney Spears and even Michael Jackson.
Hawk has a theory on why those calls keep coming. “Record labels hire a lot of underground people to do remixes and then reject them knowing they’ll probably end up on blogs anyway,” he says. “They can get the promotion without paying you. I’m not too upset about it. With a lot of my remixes, I don’t even listen to the original song. I still haven’t heard that Yeah Yeah Yeahs song.”
Hawks’ output has been highly prolific with singles and EPs for such labels as Acephale, Something In Construction and Sincerely Yours.
The release to check out is Seek Magic, his debut album proper. Woozy, liquid electro shimmies and shakes with a clatter of widescreen, funky grooves, this is the kind of music that New Order used to be able to produce at the drop of a hat when they were a going concern. Melancholic, joyful pop you’ll want to keep close to hand.