Keep opinions to yourselves
What happened to the notion of the review embargo? As this year’s Oscar movies have their premieres, newspapers (though not this one) have stomped ahead and published reviews weeks – and sometimes months – ahead of release.
The Lovely Bones, which played at London’s royal command performance late last month, does not open in these territories until January 29th, but reviews have already appeared in the Guardian, the Sun and the Daily Mail online. Surely, the rule is you weren’t allowed to publish until the week of release.
In related news, gawker.com has posted the first “review” – from “a real live entertainment worker” – of James Cameron’s Avatar. It all sounds a bit suspicious, so we won’t quote a word of it. But we can’t stop you sprinting towards Google.