Keep opin­ions to your­selves

The Irish Times - Friday - The Ticket - - News -

What hap­pened to the no­tion of the re­view em­bargo? As this year’s Os­car movies have their pre­mieres, news­pa­pers (though not this one) have stomped ahead and pub­lished re­views weeks – and some­times months – ahead of release.

The Lovely Bones, which played at Lon­don’s royal com­mand per­for­mance late last month, does not open in th­ese ter­ri­to­ries un­til Jan­uary 29th, but re­views have al­ready ap­peared in the Guardian, the Sun and the Daily Mail on­line. Surely, the rule is you weren’t al­lowed to pub­lish un­til the week of release.

In re­lated news, gawker.com has posted the first “re­view” – from “a real live en­ter­tain­ment worker” – of James Cameron’s Avatar. It all sounds a bit sus­pi­cious, so we won’t quote a word of it. But we can’t stop you sprint­ing to­wards Google.

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