Bands who dream of going it alone can just dream on
All the talk about a brave new world where you and your band could make it without having to navigate the traditional record company route thanks to the liberating effect of the internet has turned out to be just talk. Yes, you can use MySpace etc to promote your work, and, yes, can become your own record company and distribute and sell your wares without a middle man be so very David and G this simply hasn’t happ given the way is indust structured, it probably
Even those acts – Ar Lily Allen – who suppo on MySpace all had hug behind them; their so-c “grassroots appeal” wa useful marketing line. A Radiohead may have do In Rainbows, but only a spent millions building up over a series of albu they had the name recognition.
It’s always been one most curious aspects o industry that even the rock’n’roll, stick-it-totypes will quickly fall i behind a “let’s be all c cultural” record comp campaign. And the de indie labels (which, in operate, can be more r unethical than the maj always been a strange that a major label was enough for the likes of Sex Pistols and Nirvan
Trying to forge a ca online, competing with millions of other acts, “screaming in space”, according to a new rep by the global International Federation of the Phonographic Industry (IFPI), which looked at all the facts, figures and sales reports available.
Furthermore, the minimum spend required to give a new band on a major label a fighting chance in today’s hysterical marketplace is ¤1 million. This breaks down to about ¤200,000 for the artist’s advance; ¤200,000 for recording costs, ¤200,000 for producing three videos (if your album hasn’t and re-record it); ¤100,000 for tour support; and ¤300,000 for promotion and marketing.
You will have noticed that the amount spent on promotion and marketing is higher than the amount spent on actually recording the album. So much for your “art”, dude.
The only way to pay this ¤1 million back is to amass record ¤1 million; only then will n a profit. This is why a n be No 1 in the charts, all e radio and selling out the also massively in debt and n earning the average al wage. Is it any wonder nd drugs get abused a tad in ic world? consider that, at a rough , only one out of 10 major ts actually manages to his debt and turn a profit. ch is why the Coldplays and ady Gagas are effectively paying for the other nine acts on the label. It’s a crap hoot, which explains the larming turnover of bands, he flavours of the month uickly consigned to the bin less they manage to rform. The point remains that, pite all the flak they ttract, the record mpanies are still the only s with the experience, ent and knowledge to pick t up out of a crappy little ue and place them at the permost of the poppermost. All the indie pieties in the won’t change that. Yes, it your “art”, but tell that to bby. As the old Stiff Records used to say: “Money talks. mumble.”
llen: plenty of marketing le behind her breakthrough