“It sounds quite cheesy, but stuff like Destiny’s Child has proven just as im­por­tant as The Bea­tles and Ra­dio­head”

The Irish Times - Friday - The Ticket - - Music -

Al­though he ex­presses good-na­tured frus­tra­tion at be­ing lumped in with Man­cu­nian bands such as Del­phic and Hurts, as well as men­tion­ing how the four­some are all too aware of the pit­falls of be­ing placed on the in­fa­mous hype ma­chine generator also known as the BBC Sound of 2010 poll, Spear­man is qui­etly con­fi­dent about the di­rec­tion his band are tak­ing. Hav­ing re­leased their de­but sin­gle on XL Record­ings off­shoot Salvia in 2008, it was widely ex­pected that the band would stay – and per­haps be bet­ter suited – to an in­die la­bel for the al­bum’s re­lease. How­ever, meet­ings with Gef­fen threw up the best deal for the quar­tet, and he claims that be­ing on a ma­jor doesn’t nec­es­sar­ily equate to hand­ing over your cre­ative free­dom.

“It was a very tricky time to get signed, I think it still is – there’s a lot of un­cer­tainty,” he agrees. “And I think the big in­de­pen­dents like XL and Rough Trade – we would’ve gone with them if they’d of­fered us some­thing, but they weren’t re­ally in a po­si­tion to, with the tim­ing, or what­ever. With Gef­fen, we know that we’re pri­or­i­ties. Yeah, it’s a tricky bal­ance to make sure that you’re get­ting your point across, and creatively, get­ting what you en­vis­aged. But it can’t be to­tally about our vi­sion and what we think, be­cause at the end of the day, mu­sic is some­thing that’s sold, it’s a prod­uct. If we make some­thing that’s not mar­ketable – make an al­bum, or make a video that can’t be played on TV, or some­thing – then we’ll shoot our­selves in the foot. So we’re learn­ing all the time. It’s a re­ally in­ter­est­ing and ex­cit­ing time for us, and we’re just look­ing for­ward to what the rest of the year will bring.”

Fish­ing for com­pli­ments: Mike Spear­man, Alex Niven, Jonathan Higgs and Jeremy Pritchard of Ev­ery­thing Ev­ery­thing

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.