Third Narnia epic only treads wa­ter in the US

The Irish Times - Friday - The Ticket - - News -

The Narnia fran­chise is, in fi­nan­cial terms, shap­ing up into one of the odder Hollywood phe­nom­ena. When, fol­low­ing the in­dif­fer­ent US per­for­mance of Prince Caspian, the sec­ond film in the se­ries, Walt Dis­ney stepped away from the adap­ta­tions of CS Lewis’s al­le­gor­i­cal nov­els, more than a few ex­perts expressed sur­prise.

Yes, the film (whose mar­ket­ing bud­get was as­tro­nom­i­cal) only made $141 mil­lion do­mes­ti­cally, but it went on to soak up $278 mil­lion in – as Hollywood would have it – the Rest of the World. By tak­ing 66 per cent of its money over­seas, Prince Caspian ex­ceeded the usual out-of-US haul by about 10 per cent. Twen­ti­eth Cen­tury Fox, who then took over the en­ter­prise for The Voy­age of the Dawn Treader, clearly had its eyes on pun­ters in Europe, Asia and South Amer­ica.

Dawn Treader only took in a com­par­a­tively measly $24 mil­lion on its US open­ing week­end. To put this in per­spec­tive, the first Narnia took $65 mil­lion on its first week­end and the sec­ond $55 mil­lion – all this with­out the 3D sur­charge boost­ing Treader. The sages de­cided that Fox had screwed up.

But what’s this? The over­seas haul over the first few days was a stag­ger­ing $81 mil­lion. You don’t need a maths de­gree to work out that the pic­ture, thus, took nearly 80 per cent of its lolly in the Rest of the World. This is close to un­heard of. Ru­pert Murdoch cer­tainly hires some crafty beg­gars.

The Chron­cles of Narnia: The Voy­age of the Dawn Treader

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