Belfast will host the MTV awards – what can the city ex­pect?

The Irish Times - Friday - The Ticket - - Booking the Cooks - Jim Car­roll on mu­sic

It was the best of times, it was the worst of times, it was the MTV Europe Mu­sic Awards in Dublin in 1999.

Mem­o­ries of that Ro­nan Keat­ing-hosted shindig from 12 years ago were re­vived on Wed­nes­day with the an­nounce­ment that this year’s awards will be held in Belfast’s Odyssey Arena on Novem­ber 6th.

Belfast was cho­sen by MTV to host the event over Paris, Is­tan­bul and War­saw.

Aside from mean­ing the city will be the des­ti­na­tion for a host of per­form­ers and gong re­cip­i­ents, the awards are es­ti­mated to be worth about £10 mil­lion (¤11.78 mil­lion) to the lo­cal econ­omy.

It’s a big coup for Belfast tourism, but it’s also worth not­ing that events like this rarely have any ef­fect on the lo­cal mu­sic scene.

It’s hard to re­mem­ber what hap­pened once the cir­cus had left town. Is there any­thing you can re­call about the 1999 event in Dublin with­out re­sort­ing to Wikipedia or Google?

Dublin’s celeb count went through the roof on that oc­ca­sion, with P Diddy, Iggy Pop, Mariah Carey, Christina Aguil­era, Mary J Blige, Mar­i­lyn Man­son and Brit­ney Spears all at­tend­ing.

It’s un­likely that many lo­cal acts bar Snow Pa­trol and maybe Two Door Cin­ema Club should keep Novem­ber 6th free in their diaries go­ing on MTV’s track record in this re­gard.

The lo­cal flavour for the Dublin show in 1999 was pro­vided by The Corrs (MTV could al­ways in­vite Jim to pro­vide some freshly hatched con­spir­acy the­o­ries), Westlife and B*Witched.

On this ba­sis, MTV are un­likely to be book­ing And So I Watch You From Afar, Not Squares, Cashier No 9 or Girls Names for the event. Still, the Odyssey will look great on the telly.

Corr blimey: The Corrs at the MTV awards in Dublin in 1999

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