Belfast will host the MTV awards – what can the city expect?
It was the best of times, it was the worst of times, it was the MTV Europe Music Awards in Dublin in 1999.
Memories of that Ronan Keating-hosted shindig from 12 years ago were revived on Wednesday with the announcement that this year’s awards will be held in Belfast’s Odyssey Arena on November 6th.
Belfast was chosen by MTV to host the event over Paris, Istanbul and Warsaw.
Aside from meaning the city will be the destination for a host of performers and gong recipients, the awards are estimated to be worth about £10 million (¤11.78 million) to the local economy.
It’s a big coup for Belfast tourism, but it’s also worth noting that events like this rarely have any effect on the local music scene.
It’s hard to remember what happened once the circus had left town. Is there anything you can recall about the 1999 event in Dublin without resorting to Wikipedia or Google?
Dublin’s celeb count went through the roof on that occasion, with P Diddy, Iggy Pop, Mariah Carey, Christina Aguilera, Mary J Blige, Marilyn Manson and Britney Spears all attending.
It’s unlikely that many local acts bar Snow Patrol and maybe Two Door Cinema Club should keep November 6th free in their diaries going on MTV’s track record in this regard.
The local flavour for the Dublin show in 1999 was provided by The Corrs (MTV could always invite Jim to provide some freshly hatched conspiracy theories), Westlife and B*Witched.
On this basis, MTV are unlikely to be booking And So I Watch You From Afar, Not Squares, Cashier No 9 or Girls Names for the event. Still, the Odyssey will look great on the telly.
Corr blimey: The Corrs at the MTV awards in Dublin in 1999