Just say no to gingerism
Cartman’s attempted ginger holocaust in South Park was merely the tip of the iceberg. Gingerism – as they call it at the relevant UK helpline – has long plagued western civilisation. Look at the Sistine Chapel and you’ll see a blonde Eve go red just after the unfortunate business with the apple. She, Judas and all the various biblical prostitutes are rarely depicted without an auburn hue.
In literature, meanwhile, goalposts have been repeatedly moved to favour blondes. “Flaxen-haired”, a term originally intended to denote a great flaming mop, has been so frequently mistranslated as blonde that it’s been accepted usage for almost 200 years.
By extension, the century of cinema has repeatedly cast the pigmentally challenged as dangerous nymphomaniacs (like Rita Haywood in Gilda), sociopathic princesses and ginger kooks.
It’s not all bad news though. “Redheads have more fun,” Amy Adams promises. “I was blond most of my life and I had to dye my hair for a role. I couldn’t believe the difference when I went red. I just felt ‘wow, I’m home’. It’s great. You do something stupid when you’re blonde and you’re dumb. Do something stupid when you’re red and you’re a character.”