Rent-a-film on Face­book

The Irish Times - Friday - The Ticket - - News - dclarke@irish­times.com

Film dis­tri­bu­tion gets more and more ec­cen­tric. Warner Brothers has an­nounced that it is join­ing with Face­book to al­low US film fans to rent movies through the ir­ri­tat­ing so­cial-net­work site. For $3, the user will be granted a 48-hour win­dow to watch the movie of his or her choice. The first film avail­able is, not sur­pris­ingly, The Dark Knight.

“Face­book has be­come a daily des­ti­na­tion for hun­dreds of mil­lions of peo­ple,” said the stu­dio. “Mak­ing our films avail­able through Face­book is a nat­u­ral ex­ten­sion of our dig­i­tal dis­tri­bu­tion ef­forts.” But surely ev­ery­body on Face­book al­ready has a copy of The Dark Knight?

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