“LA teen mob Odd Fu­ture Wolf Gang Kill Them All (above) ar­rived in Texas with a deaf­en­ing buzz be­hind them, and they didn’t dis­ap­point”

The Irish Times - Friday - The Ticket - - Music -

in­cluded Kanye West and Jay-Z play­ing in a power sta­tion, P Diddy pimp­ing for a car com­pany, Foo Fight­ers bor­ing all with their dumb power rock, The Strokes play­ing a packed-to-ca­pac­ity open-air free show, TV on the Ra­dio flex­ing their mus­cles ahead of a new al­bum and Snoop Dogg do­ing his shiz­zle for a soft drinks brand.

The real draws for many, though, are the bands you may not have heard about yet. SXSW has a fan­tas­tic record of show­cas­ing new acts who go on to be huge. It’s where The White Stripes, No­rah Jones, Yeah Yeah Yeahs, Janelle Monáe, Bon Iver, Fleet Foxes and count­less oth­ers first came to promi­nence. A band you see to­day play­ing to a dozen peo­ple in a tent on East 6th Street could be to­mor­row’s fes­ti­val head­liner.

Here, then, are 20 new acts who im­pressed at SXSW 2011. They came, they saw, they stage­dived at ev­ery op­por­tu­nity. Los An­ge­les teen mob Odd Fu­ture Wolf Gang Kill Them All ar­rived in Texas with a deaf­en­ing buzz be­hind them, and they didn’t dis­ap­point. Ev­ery gig – well, bar the of­fi­cial show­case in a ter­ri­ble venue called Buf­falo Bil­liards, which ended with the group walk­ing off stage af­ter three songs – was a jaw­drop­ping blend of chaotic stage be­hav­iour, dirty beats, of­fen­sive lyrics, punkrock attitude and loud-mouthed panache.

You know the way some peo­ple go on about leg­endary gigs? Well, Odd Fu­ture at the Thrasher party, the Fader Fort and the Mess With Texas bash are three to add to that list.

Be­yond the on­stage mad­ness, though, it’s clear that Tyler the Cre­ator, Hodgy Beats, Left Brain, Syd da Kid (the col­lec­tive’s pro­duc­tion wizard and sole fe­male mem­ber) and co re­ally do have the skills and smarts to tear things up. What hip-hop’s fu­ture looks and sounds like. We knew be­fore SXSW that Jamie Woon had a good nose for the sharp remix – see Ra­man­dan­man and Hud­son Mohawke’s takes on Night Air and Lady Luck re­spec­tively – but the Brit School grad has se­ri­ous pop-soul chops too. Backed by a band who knew when and how to keep things sub­tle, Woon slayed ’em with a soft voice and off-kil­ter, slen­der, at­mo­spheric tunes.

The only in­stance of an artist talk­ing about “ex­is­ten­tial reck­on­ings” at SXSW 2011 came from Kris­tine Fla­herty. The Chicago-born, San Fran­cisco-based rap­per, singer and beat­maker keeps it smart and sassy with tough, sweet and very nim­ble rhymes such as Messin’ With My Head. Here’s a band who know what they’re do­ing. Cal­i­for­nia’s Young the Gi­ant are all about crunchy, ro­bust, ra­dio-friendly an­thems. The tune that is go­ing to do most of the heavy lift­ing for them this year, as they jour­ney to arena and fes­ti­val stages, is My Body, but there’s much more where that came from. The band from Ox­ford, Mis­sis­sipi, came back for a sec­ond bite of the SXSW cherry af­ter a promis­ing ini­tial ap­pear­ance a few years ago. Fans of sparkling, swag­ger­ing in­die-pop tunes with a tough folky un­der­belly and lash­ings of har­monies are go­ing to swoon over fully de­vel­oped songs such as Cat­api­lah. Bos­ton-born and New York-based Hooray for Earth’s trippy, tribal jams and spacey, groove­fringed alt-an­thems were given an ex­tra dash of oomph by mem­bers of Zam­bri on back­ing vo­cals. Forth­com­ing de­but al­bum True Loves should see them gather­ing even more fans. There’s a lot of love out there for the Cal­gary four-piece’s be­guil­ing de­but al­bum Na­tive

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