The Irish Times - Friday - The Ticket - - Cover Story -

The Pains of Be­ing Pure at Heart are per­haps the most recog­nis­able band in the Play­but­ton com­pany’s cat­a­logue, hav­ing had their sec­ond al­bum, Be­long, re­leased on the for­mat.

“It’s a re­ally good idea,” says singer Kip Ber­man. “There’s so many at­tempts these days to recre­ate a by­gone era, with peo­ple reis­su­ing mu­sic on tape or what­ever. There’s this fun­da­men­tal­ist view of things be­ing bet­ter back then, and that ev­ery­thing be­came cor­rupted. And I think that’s a dan­ger­ous attitude to take to­wards mu­sic. You should al­ways re­spect the past, but at the same time you should be think­ing up new ways of ex­pres­sion and creativ­ity.

“The Play­but­ton idea is a won­der­ful way of tak­ing a phys­i­cal thing that’s read­ily iden­ti­fi­able with mu­sic, and to­tally trans­form­ing the con­text in which it’s un­der­stood by us­ing it as an MP3 player. I had a cou­ple of Play­but­tons on me at SXSW last month, and rather than just point­ing peo­ple to a place to down­load it, or say it’s on iTunes, I could just hand peo­ple this but­ton. And there was some­thing won­der­ful about that phys­i­cal in­ter­ac­tion with peo­ple, be­ing able to ac­tu­ally hand them some­thing.”

The but­ton’s lack of a shuf­fle switch also means that a band’s painstak­ing track­list­ing won’t be in vain. “We like the sense of craft that bands put into mak­ing an al­bum, and the dif­fer­ence be­tween mak­ing an al­bum and a sin­gles col­lec­tion is re­ally im­por­tant to a band like ours. So the fact that peo­ple will get to lis­ten to the al­bum in its en­tirety is im­por­tant.”

The Pains of Be­ing Pure at Heart play Dublin’s But­ton Fac­tory on June 1

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