“It seems that gam­ing is in­fil­trat­ing al­most ev­ery as­pect of or­di­nary life”

The Irish Times - Friday - The Ticket - - Gamingreviews -

It’s with this in mind that US-based re­tailer GameStop opened up its first store on Face­book. Mil­lions of peo­ple are al­ready in­ter­act­ing with the com­pany on the so­cial net­work­ing site, ac­cord­ing to Kelly Mul­roney, GameStop’s vice pres­i­dent of e-com­merce. “So­cial com­merce on Face­book is a nat­u­ral com­ple­ment to our trusted store and on­line net­works.”

The shop has ev­ery­thing, in­clud­ing prod­uct videos and re­views. Cus­tomers can pre­order on­line and pick pur­chases up in store. The com­pany’s loy­alty pro­gramme also works with pur­chases made on Face­book.

So­cial net­work­ing has had a sig­nif­i­cant im­pact on the way we live our lives. Not only has it changed how we in­ter­act with peo­ple, it has also changed how we shop, how we stay in­formed, and how we how we play games. Prod­uct rec­om­men­da­tions come through Twit­ter and Face­book. Friends pass on news of dis­counts and deals on­line.

Re­tail­ers are slowly re­al­is­ing the value of so­cial net­work­ing. With rel­a­tively lit­tle in­vest­ment, a com­pany can spread its pres­ence on the web. And with more than 500 mil­lion reg­is­tered mem­bers us­ing Face­book, it has an im­pres­sive reach.

Games com­pa­nies are also be­ing forced to ex­pand. On­line stores such as Xbox Live Ar­cade and PlayS­ta­tion Net­work have be­come pop­u­lar. Re­cent fig­ures show that sales of phys­i­cal videogames are de­clin­ing in the US, prompt­ing fears that the games in­dus­try, seen as an area of po­ten­tial growth, could be in trou­ble.

But those fig­ures fail to take into ac­count the more ag­ile, down­load model that com­pa­nies such as Sony, Microsoft and Nin­tendo have adopted. And, with pub­lish­ers build­ing mo­bile ver­sions of pop­u­lar ti­tles, it seems that gam­ing is in­fil­trat­ing al­most ev­ery as­pect of or­di­nary life.

With so many con­tent providers, re­tail­ers and busi­nesses suf­fer­ing from the ef­fects of the eco­nomic down­turn, busi­nesses should be ready to take ad­van­tage of what­ever op­por­tu­ni­ties come their way.

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