Cap­tain Katzen­berg says 3D be­ing scup­pered

The Irish Times - Friday - The Ticket - - News -

Can you bear an­other story on the fall and rise and fall of the pesky 3D phe­nom­e­non? Well tough. You’re get­ting one any­way.

In a pos­si­ble sign that the process is los­ing ap­peal (ex­pect a sign sug­gest­ing the op­po­site next week), it has emerged that more US cinemagoers have been choos­ing to see Pi­rates of the Caribbean: On Stranger Tides and Kung Fu Panda 2 in old-school 2D than in its bumpy, un­com­fort­able sis­ter medium. To date, 3D screen­ings have al­ways de­liv­ered higher yields.

The de­vel­op­ment has not pleased Jef­frey Katzen­berg, some­time saviour of Dis­ney and co-founder of DreamWorks. Speak­ing to the Hol­ly­wood Re­porter, the pro­ducer put the blame at the in­dus­try’s own door.

“It’s re­ally heart­break­ing to see what has been the sin­gle great­est op­por­tu­nity that has hap­pened to the film busi­ness in over a decade be­ing harmed,” he said.

Jef­frey was care­ful not to point his fin­ger at any par­tic­u­lar cul­prits, but the in­dus­try’s en­thu­si­asm for con­vert­ing films shot in the con­ven­tional man­ner into shoddy 3D ver­sions has an­gered many film-go­ers.

“I think 3D is right smack in the mid­dle of its ter­ri­ble twos,” he mused. “We have dis­ap­pointed our au­di­ence mul­ti­ple times now, and be­cause of that I think there is gen­uine dis­trust – whereas a year and a half ago, there was gen­uine ex­cite­ment, en­thu­si­asm and re­ward for the first group of 3D films that ac­tu­ally de­liv­ered a qual­ity ex­pe­ri­ence.”

Don’t look now: more US cinemagoers mu­tinied and opted to see the new Pi­rates film in 2D

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