Kore­ans put the Pow! in Panda

The Irish Times - Friday - The Ticket - - News - dclarke@irish­times.com

Just when we thought 3D was dy­ing off, a gang of Korean boffins has gone one di­men­sion fur­ther. A cin­ema in Seoul has screened Kung Fu Panda 2 with rock­ing seats and syn­chro­nised spe­cial ef­fects such as fog, wind, strobe lights and smells that com­ple­ment the ac­tion on screen.

“The seats have mas­sage chair mo­tors so that they punch you (lightly) in the kid­neys or bot­tom when Po gets hit or falls down,” one punter com­men­tated. “At the end, bub­bles floated down from the ceil­ing to sim­u­late fire­works – hi­lar­i­ous and well worth the 18,000 won [¤12] ticket price.”

To be hon­est, this sounds more like a mod­ern take on the gim­micks that Wil­liam Cas­tle, 1950s hor­ror im­pre­sario, used to pro­mote films such as The Tin­gler and House on Haunted Hill. They didn’t catch on.

Kung Fu Panda: kick­ing your kid­neys

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