James Bond as louché lager lout?

The Irish Times - Friday - The Ticket - - News - dclarke@ir­ish times.com

Sup­posed James Bond purists are up in arms at the news that, as the re­sult of a prod­uct place­ment deal, 007 will be seen quaffing a glass of (let’s not give them more pub­lic­ity) a pop­u­lar Dutch beer in the up­com­ing Sky­fall.

The con­spic­u­ous place­ment of trade­marks in Bond films is cer­tainly very ir­ri­tat­ing. But Bondis­tas are wrong to claim that 007 only ever drank Mar­ti­nis. In­deed, in sev­eral of Ian Flem­ing’s books, the cigaret­ting drunk al­lowed him­self a glass of lager and (as was the way with those nov­els) the brand was al­ways men­tioned.

For ex­am­ple, when vis­it­ing the West Indies in Live and Let Die, Bond, very sen­si­bly, asked for a glass of Red Stripe. He drank Löwen­bräu in Ger­many and Miller in the US.

Reel News will now get a life.

Strong brew: Daniel Craig in Sky­fall

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