Will Madonna ever cop on and start mak­ing hits again?

The Irish Times - Friday - The Ticket - - Film -

OH MADONNA, how did it come to this? There are those who would ar­gue that you were al­ways a bit of a chancer, a woman who put more ef­fort into gen­er­at­ing con­tro­versy than into your mu­sic. But we were fond of your var­i­ous pop rein­ven­tions over the years, ad­mired your dash and chutz­pah and es­pe­cially loved tunes such as Ray of Light.

Even die-hard fans, though, will sigh at the lat­est pub­lic­ity stunts Madge has un­der­taken to show she still has game. Strokes such as last week­end’s to-do in Paris, where she screened a shot of French right-wing politi­cian Marine Le Pen with a swastika on her fore­head.

Of course we ex­pect her to do this kind of thing and, like an au­di­ence watch­ing a per­form­ing seal, we’d be dis­ap­pointed if she didn’t. The prob­lem is that in or­der to flog tick­ets, pro­mote her new re­leases and show that she’s still rel­e­vant, Madonna has re­sorted to look-at-me ruses which only serve to re­mind us that we haven’t heard a de­cent new tune from her in years.

These an­tics grab head­lines and let peo­ple know that she’s still around (and has some­thing to flog), but noth­ing more than that. There are still tick­ets on sale for her Dublin show next week, for ex­am­ple, and you’re more likely to hear one of her great­est hits on the ra­dio than any­thing from the cur­rent al­bum. Madonna has be­come Meh-donna.

There are prob­a­bly some in Team Madge who know that they have to get her pro­duc­ing great, au­da­cious tunes again. They’re the ones who know she still has some cre­ative cur­rency, even if she’s spend­ing it like a drunken sailor.

The big ques­tion, though, is whether Madonna her­self has any in­ter­est in do­ing that or if she’s merely con­tent to keep act­ing the ee­jit.

Jim’s favourite age of Madonna: Ray of Light

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