Want to see your favourite bands? Bring ’em in your­self

The Irish Times - Friday - The Ticket - - News - Jim Car­roll on mu­sic

THERE IS one area of the mu­sic busi­ness that has re­mained im­per­vi­ous to change and dis­rup­tion. The live mu­sic sec­tor still op­er­ates the same way it did decades ago. The pro­moter puts on shows, the agent books the bands and the fee, ticket price, venue and other ins and outs of putting on a show are de­cided be­tween the pair.

There are oc­ca­sional de­vi­a­tions when new pro­mot­ers en­ter the field, yet the model re­mains ro­bust and in­tact be­cause it suits all sides of the sec­tor’s per­ma­nent es­tab­lish­ment.

Still, any­one seek­ing to shake things up can take heart from Quer­e­mos. Tired of see­ing their favourite bands not vis­it­ing Rio de Janeiro, six friends set up Quer­e­mos to bring acts such as LCD Soundsys­tem, Mi­ike Snow, Pri­mal Scream, Belle & Se­bas­tian, Vam­pire Week­end and many more to the city. Nou­velle Vague and Tame Im­pala are due to play Quer­e­mos shows in the com­ing weeks.

Us­ing fund-it-your­self tools and so­cial me­dia to raise fi­nance and pro­mote the shows, Quer­e­mos shows what can be done by mu­sic fans who want to do more than just sup­port the ex­ist­ing in­fra­struc­ture. One of the main rea­sons the friends set it up was be­cause they kept hear­ing that there was no de­mand in Rio for the bands they wanted to see. By do­ing it them­selves, they’ve shown that the mar­ket ex­ists to sup­port al­ter­na­tive shows in the city.

With any luck, we’ll see ef­forts by fans else­where to do some­thing sim­i­lar. Af­ter all, if you’re frus­trated by how the tra­di­tional play­ers con­trol the live mu­sic mar­ket, there’s noth­ing to stop you hav­ing a go your­self. Just re­mem­ber that the best way to end up with a mil­lion in the live mu­sic game is to start with ten mil­lion and you’ll be fine.

Rio grand: Bobby Gillespie of Pri­mal Scream

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