Want to see your favourite bands? Bring ’em in yourself
THERE IS one area of the music business that has remained impervious to change and disruption. The live music sector still operates the same way it did decades ago. The promoter puts on shows, the agent books the bands and the fee, ticket price, venue and other ins and outs of putting on a show are decided between the pair.
There are occasional deviations when new promoters enter the field, yet the model remains robust and intact because it suits all sides of the sector’s permanent establishment.
Still, anyone seeking to shake things up can take heart from Queremos. Tired of seeing their favourite bands not visiting Rio de Janeiro, six friends set up Queremos to bring acts such as LCD Soundsystem, Miike Snow, Primal Scream, Belle & Sebastian, Vampire Weekend and many more to the city. Nouvelle Vague and Tame Impala are due to play Queremos shows in the coming weeks.
Using fund-it-yourself tools and social media to raise finance and promote the shows, Queremos shows what can be done by music fans who want to do more than just support the existing infrastructure. One of the main reasons the friends set it up was because they kept hearing that there was no demand in Rio for the bands they wanted to see. By doing it themselves, they’ve shown that the market exists to support alternative shows in the city.
With any luck, we’ll see efforts by fans elsewhere to do something similar. After all, if you’re frustrated by how the traditional players control the live music market, there’s nothing to stop you having a go yourself. Just remember that the best way to end up with a million in the live music game is to start with ten million and you’ll be fine.
Rio grand: Bobby Gillespie of Primal Scream