Rot­ten pota­toes

The Irish Times - Friday - The Ticket - - OPINION -

HOLY PROD­UCT Place­ment, Bat­man: James Bond is com­ing up fast from the rear. Typ­i­cal. In a late-break­ing de­vel­op­ment from Ire­land’s hit parade, we have a new con­tender for 2012’s box of­fice crown. As of last Mon­day, Sky­fall had hoovered up some ¤3,607,433 over two week­ends.

Anec­do­tally, ex­hibitors spoke of the same quasi-myth­i­cal cus­tomer who last dark­ened the drive-in when The Wind That Shakes the Bar­ley came to town. And Bond’s fam­ily-friendly 12A rat­ing en­sured that all ages could savour the se­cret agent’s lat­est misog­y­nis­tic, im­pe­ri­al­ist ad­ven­ture.

Across the sea, Bond was even big­ger busi­ness, amass­ing the equiv­a­lent of ¤66.87 mil­lion in just 10 days. In the UK, Sky­fall will al­most cer­tainly catch up with reign­ing box-of­fice champ The Dark Knight Rises and its ¤70.37 tally af­ter 16 weeks.

Where will it end? This week Sky­fall hit $289,052,543 world­wide – and that’s be­fore it opens in US cine­mas to­day.

Still, we’re not en­tirely con­vinced that Bond can beat Bat­man on Ir­ish turf. Sky­fall may well leapfrog over Ted (the na­tion’s cur­rent sec­ond favourite film, with ¤4.1 mil­lion), but Dark Knight’s ¤5.5 might just be too big an ask for a 50-year-old English spy.

We’re ex­cited about this fi­nal stretch. Last year Brides­maids sat pret­tily on top of the chart, just out of Harry Pot­ter’s reach, for months. We now come to Novem­ber with ques­tions and caveats: Do Twi­hard girls still think K-Stew is a tram­pire? Or have they for­given

Tara Brady on the idio­syn­cra­sies of the Ir­ish box of­fice

her enough to give the fran­chise a fi­nal-in­stal­ment bonus? ( Harry Pot­ter and the Deathly Hal­lows Part 2 took $1,328,111,219 to Part 1’ s $956,399,711.)

And then there’s The Hob­bit: An Un­ex­pected Jour­ney. Just when we thought the phrase “Too big to fail” had lost all cred­i­bil­ity, along comes a su­per-sat­u­ra­tion re­lease pat­tern to rule them all. It helps that no ri­val stu­dio is tak­ing on Peter Jack­son’s sec­ond three-part Tolkien epic with any­thing as flashy or vi­able as a su­per­hero pic­ture.

It’s tough at the top and its tougher down be­low. Un­der Bond’s top spot, the Ir­ish chart at­ro­phied. There were no changes in the top five this fort­night, with Sky­fall, Mada­gas­car 3, Ho­tel Transylvania, Taken 2 and Para­nor­mal Ac­tiv­ity 3 all hold­ing their spots. New re­leases floun­dered ac­cord­ingly: Vic­to­ria Jus­tice ve­hi­cle Fun Size at­tracted enough tweens to de­but in sixth place. But the film’s un­der­whelm­ing ¤1,092 screen av­er­age only looks good be­side Silent Hill 2’ s ap­palling ¤851 per site.

And now for the happy num­bers: well done Rust and Bone for hit­ting ¤14,402 and the top 13 from six lo­ca­tions, and ku­dos to The Shin­ing reis­sue for this week’s fourth high­est screen av­er­age and a tidy ¤8,118 take.

De­spite fresh com­pe­ti­tion from the hor­ror-com­edy Stitches, What Richard Did con­tin­ues on as the na­tion’s cur­rent favourite Ir­ish film. Af­ter five weeks, the drama is hold­ing steady at No 14 with ¤341,699 and heavy foot­fall from Movies@Dun­drum in par­tic­u­lar.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.