Lit­tle Mix tell Lau­ren Murphy about liv­ing the X-Fac­tor dream,

Lit­tle Mix are de­ter­mined to build on their X-Fac­tor success and prove they are more than just an­other slice of pre-pack­aged pop, they tell Lau­ren Murphy

The Irish Times - Friday - The Ticket - - FRONT PAGE -

IT’S EASY to be cyn­i­cal when you’re in­ter­view­ing a shiny new pop band, but it can be a tricky task, too. Me­dia train­ing means a there is of­ten a re­luc­tance on the band’s part to speak neg­a­tively about any­thing or any­one, there is gen­er­ally a dearth of “crazy” sto­ries – and for­give us for gen­er­al­is­ing on this point – usu­ally, not that much life ex­pe­ri­ence. You can an­tic­i­pate the uni­form buzz phrases be­fore they’re ever ut­tered: “so grate­ful/ sup­port­ive”, “amaz­ing op­por­tu­nity/ ex­pe­ri­ence/time/fans”, “work­ing really hard”.

That’s not to say that any of the above ap­plies to Lit­tle Mix, of course, but in­ter­view­ing a pop band – on speak­er­phone, too – when they’re trav­el­ling in the back of sixseater van cer­tainly ex­ac­er­bates the dif­fi­cul­ties.

It’s the morn­ing af­ter their gig at Lon­don’s O2, and the girl band are trundling down the mo­tor­way on the way to their next show in Brighton. This is the sort of life the young four­some have led since win­ning The

X Fac­tor in De­cem­ber 2011: a con­stant tread­mill of trav­el­ling, re­hearsals, meet-and­greets, shows, the odd record­ing ses­sion and the oc­ca­sional rushed 15-minute in­ter­view snatched in the back of a car.

Pop life isn’t al­ways as glam­orous as this, though. Although they made X-Fac­tor his­tory by be­ing the first group to win the com­pe­ti­tion, Lit­tle Mix’s de­but sin­gle – a cover of Damien Rice’s Can­non­ball – was the low­est-sell­ing win­ner’s sin­gle since Steve Brook­stein’s Against All Odds in 2004. It led many to quickly dis­miss their chances of hav­ing a last­ing ca­reer, but that crit­i­cism just made them more de­ter­mined, claims Jade Thirl­wall.

“To be hon­est, we were really happy be­cause we got to num­ber one, and that was what we aimed for,” she says tact­fully. “And it was one of the high­est-sell­ing sin­gles that year – I think in the first week we sold more than most artists that year. We did really well with Can­non­ball. Ob­vi­ously some years, win­ners have sold more – but that’s just the mu­sic in­dus­try. Sales are down.” “Yeah, ev­ery year the num­ber of records sold has been de­scend­ing,” in­ter­jects Leigh-Anne Pin­nock – although that’s not quite true: the suc­ces­sor to their throne, James Arthur, sold 490,000 copies

of his sin­gle in its

first week.




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