Busy festival season will test the depth of fans’ pockets
The runners and riders are under starters’ orders as the May bank holiday weekend marks the traditional start of the summer music festival season. There are events in Dundalk (Vantastival), Bray (the Bray Jazz Festival), Derry (Jazz & Big Band Festival), Dublin (the Beatyard and the Camden Crawl) and Ballydehob (the seventh outing for the west Cork village’s boutique jazz festival), amongst others.
Over the coming season, every weekend will feature musician and artists in various open-air locations. From the heavy-hitters, who will undoubtedly monopolise the media spaces through advertising buying power, to the shop-local gigs for a couple of hundred fans, there has never been such choice. And there has never been so many demands on people’s disposable income. You may well want to go to Primavera, Body & Soul, Longitude, Castlepalooza, the Sunflower fest and the Picnic, but few have the cash to make it all add up in the current climate.
All of which means that some gigs are just not going to sell well because so many events are trying to appeal to the same core audience. The fans who will buy tickets for Beach House or Grizzly Bear in the Iveagh Gardens are the same ones who will be tempted by Longitude, or who might be looking at Body & Soul. It all comes down to which gig your social network are going to and how that choice is made.
This summer, we’ll find out if the Irish market really is festival fit.
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