Busy fes­ti­val sea­son will test the depth of fans’ pock­ets

The Irish Times - Friday - The Ticket - - NEWS - For more see irish­times.com/blogs/on­there­cord

The run­ners and rid­ers are un­der starters’ or­ders as the May bank hol­i­day week­end marks the tra­di­tional start of the sum­mer mu­sic fes­ti­val sea­son. There are events in Dun­dalk (Van­tas­ti­val), Bray (the Bray Jazz Fes­ti­val), Derry (Jazz & Big Band Fes­ti­val), Dublin (the Beat­yard and the Cam­den Crawl) and Bal­ly­de­hob (the sev­enth out­ing for the west Cork vil­lage’s bou­tique jazz fes­ti­val), amongst oth­ers.

Over the com­ing sea­son, ev­ery week­end will fea­ture mu­si­cian and artists in var­i­ous open-air lo­ca­tions. From the heavy-hit­ters, who will un­doubt­edly mo­nop­o­lise the me­dia spa­ces through ad­ver­tis­ing buy­ing power, to the shop-lo­cal gigs for a cou­ple of hun­dred fans, there has never been such choice. And there has never been so many de­mands on peo­ple’s dis­pos­able in­come. You may well want to go to Pri­mav­era, Body & Soul, Lon­gi­tude, Castlepalooza, the Sun­flower fest and the Pic­nic, but few have the cash to make it all add up in the cur­rent cli­mate.

All of which means that some gigs are just not go­ing to sell well be­cause so many events are try­ing to ap­peal to the same core au­di­ence. The fans who will buy tick­ets for Beach House or Griz­zly Bear in the Iveagh Gar­dens are the same ones who will be tempted by Lon­gi­tude, or who might be look­ing at Body & Soul. It all comes down to which gig your so­cial net­work are go­ing to and how that choice is made.

This sum­mer, we’ll find out if the Ir­ish mar­ket re­ally is fes­ti­val fit.

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