Doll Amy will sleep in, step out, and her skinny out­fits don’t fit. It sure beats Bar­bie

The Irish Times - Friday - The Ticket - - TICKET STUBS - Emily Long­worth

Amy Schumer has a new doll, and it fills a romp­ing, bawdy niche on the toy mar­ket. The cab­bage patch in­car­na­tion is just a smidge “too real”, a lot like Amy her­self and hang­overs.

Doll Amy (right) de­buted on In­side Amy Schumer with a promo video that fea­tures her sleep­ing in un­til 1pm and wak­ing up be­side male doll strangers (who she will later dis­cover to be named Ken and / or GI Joe). Skinny jeans are in­cluded, but they don’t quite fit. Doll re­al­ism abounds.

Doll Amy floun­ders on to the scene just one week af­ter Mat­tel an­nounced its “Sheroes” line of Bar­bie dolls, which em­u­late pow­er­ful and in­flu­en­tial women (or “Real-Life Dolls”, as they are known to Bar­bie en­thu­si­asts and sex­ists alike) such as direc­tor Ava Du­Ver­nay. Mat­tel is care­ful to cat­e­gorise its se­lected starlets with the gen­der-spe­cific pro­noun, to avoid any con­fu­sion with real he­roes.

Thi­sis the same Mat­tel that had to pull its Bar­bie book I Can Be A Com­puter En­gi­neer off the shelves last year. In­spite of her pink glasses, Com­puter Sci­en­tist Bar­bie is ap­par­ently not a Shero. The book fea­tures her break­ing stuff and re­cruit­ing two boys (or “he­roes”) to fix her mis­takes. She set­tles her dis­putes with pil­low fights. Ev­ery­thing she does, in fact, dis­putes the va­lid­ity of her abil­ity to be a com­puter en­gi­neer.

Toys RUs got into sim­i­lar heat for its Break­ing Bad ac­tion fig­ures, which had to be re­moved from the store last year af­ter enough mam­mies com­plained about the re­mov­able “bag of crys­tal meth” ac­ces­sory. Ac­tor Aaron Paul lashed out at the com­pany for pulling his­toy, ar­gu­ing that the drug-deal­ing ac­tion fig­ure is less “dam­ag­ing” than a Bar­bie doll.

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