Thinking woman’s album
Santigold tackles thorny current issues such as narcissism, consumerism and distraction on her new album, but she was determined to havefun with it too. ‘Iwanted to explore thosethemes in a really playful way rather than preach,’ she tells Jim Carroll
“It’s so strange how you make money in this business now. It’s so separate from the art”
This time around, Santi White vowed to herself, she’d have fun making her new album. The last one, came with the stresses and strains caused by switching labels and management. She didn’t want to do that again.
So White decided that making the album that would become 99c would be a fun experience. “This is my third record so I know recording albums is tough, gruelling and not fun. But I wanted to enjoy myself, I wanted it to be a fun process and I was determined to take nothing less than that.
“I was pregnant when I started writing and I recorded two songs before I had the baby and the rest came two months after the birth. Because I had this new bundle of joy at home, I wanted to carry some of that energy into the studio and bring some of the brightness and lightness with me.”
She set up shop at a friend’s studio and went to work. “It was super-comfortable. I was eight or nine months pregnant at the