Yacht tor­pedo their song launch

This week’s fak­ing of an act of re­venge porn by US band Yacht ranks as one of the most ill-con­ceived mu­sic PR stunts ever

The Irish Times - Friday - The Ticket - - NEWS - LM

US act Yacht look to have sailed them­selves into a PR storm, af­ter an ill-con­ceived pro­mo­tional stunt back­fired spec­tac­u­larly.

Ear­lier this week, the band, made up of Jona Bech­tolt and Claire Evans (right) – who are also a cou­ple – put out a mes­sage on Face­book claim­ing they had been the vic­tims of a re­venge­porn scam. The band said a sex tape they had made was stolen and re­leased, with­out their con­sent.

In an emo­tional post, they asked fans not to down­load or view the tape from those who took it, writ­ing: “Just be­cause we are pub­lic fig­ures does not mean we asked for this. Like any­one, we still de­serve to have a choice about what we share with the world. To­day we no longer have that choice.” In a move that is now fa­mil­iar, they de­cided to “get out in front of it”, and sell the video for $5 on their site in­stead. So far, so un­for­tu­nate, and a hor­ri­ble in­di­ca­tion of the state of the world we live in.

Ex­cept, the theft was faked. In an even fur­ther hor­ri­ble in­di­ca­tion of the state of the world we live in, it seems Yacht de­vised the scheme to pro­mote a new mu­sic video called I Wanna F**k You Til I’m Dead.

Af­ter re­port­ing on the ini­tial story, the web­site Jezebel dug a bit deeper and re­vealed the scam. Yacht had ac­tu­ally emailed other staff at the site weeks be­fore­hand, giv­ing them a heads-up on their plan to fake a sex-tape leak. The band did ac­tu­ally re­lease a tape on to porn sites, and got some celebrity friends to tweet about it. They then put out a fur­ther state­ment, blam­ing “press out­lets” for mak­ing “the in­cred­i­bly ir­re­spon­si­ble leap from ‘celebrity sex tape,’ which is the cul­tural trope this project ex­plic­itly ref­er­ences, to ‘re­venge porn’.”

Un­der­stand­ably, or­gan­i­sa­tions who help and sup­port vic­tims of sex­ual abuse, are in­fu­ri­ated. The UK in­tro­duced leg­is­la­tion to tackle re­venge porn in April 2015. In Ire­land, re­venge porn is poorly pro­vided for un­der Ir­ish law, leav­ing the Garda with lim­ited scope to act, ac­cord­ing to the Chil­dren Pro­tec­tion and Hu­man Ex­ploita­tion Bureau. Mo­tor­mouth Me­dia, which works with the band, were quick to point out it had noth­ing to do with the stunt.

This might just be the worst PR idea in pop his­tory, and has the po­ten­tial to de­rail their ca­reer. Lau­rence Mackin

Spid­dal shows some rev­o­lu­tion­ary spirit

While Gal­way city strug­gles to get its art­house cin­ema up and run­ning, a film club near Spid­dal is tak­ing things into its own hands.

Club Scan­nán Sailearna is or­gan­is­ing a week­end of mostly for­eign films on up­ris­ings and strug­gles for lib­er­a­tion. The three-day fes­ti­val from May 27th to 29th will take place on three screens in and around In­verin, about 5km from Spid­dal. The three screens will be in the theatre of Seanscoil Sailearna, a Cinemo­bile, and a room in the Poitín Still, which will be fitted out as a small 40-seat cin­ema.

Eigh­teen films and doc­u­men­taries will be shown , in­clud­ing Mise Éire (1959), A Ter­ri­ble Beauty (2013), Bat­tle of Al­giers (1966), Soy Cuba (1964), Oc­to­ber (1928), Perse­po­lis (2007), and Man of Iron (1981).

The screen­ings will also be ac­com­pa­nied by in­tro­duc­tions from film­mak­ers, aca­demics and ac­tivists, in­clud­ing Mary Har­ris, Cor­mac Ó Comhraí, Bob Quinn, Des Ger­aghty and Joe Hig­gins. Ex­pect there to be plenty of fight­ing talk, so, to go with the rev­o­lu­tion­ary en­ter­tain­ment.

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