Sell, sell, sell ‘You can feel the buzz when we play tracks which have had radio play’
With their debut album IIVV out this week, All Tvvins are becoming dab hands at theart of promotion. For a start, they’ ve noticed the power of radio, something they hadn’ t explored with their previous bands. “The power of radio is something to behold ,” says Con or Adams .“You can feel the buzz when we play tracks which have had a lot of radio play.”
They’ve also seenthe importance of social media in spreading the word .“When we toured with Kodaline, we did a bunch of European dates and that was really good for us ,” says L ar K aye .“They were big venues and their fans were there from the afternoon so they were there for us and were really receptive on Twitter and Facebook .”
“That’s the real test now, getting people togo online ,” adds Adams. “It’ s a new thing for us to understand, that if you make an effort to say hello or thanks online, people will really respond to you. If you get backto people about the little things and engage with them, it really matters.
“We could tweet everyday saying ‘buy tickets for our Dublin show’ but who the hell wants to see that? And it doesn’t work. Being real works. We’re not robots.”