Sell, sell, sell ‘You can feel the buzz when we play tracks which have had ra­dio play’

The Irish Times - Friday - The Ticket - - MUSIC -

With their de­but al­bum IIVV out this week, All Tvvins are be­com­ing dab hands at theart of pro­mo­tion. For a start, they’ ve no­ticed the power of ra­dio, some­thing they hadn’ t ex­plored with their pre­vi­ous bands. “The power of ra­dio is some­thing to be­hold ,” says Con or Adams .“You can feel the buzz when we play tracks which have had a lot of ra­dio play.”

They’ve also seen­the im­por­tance of so­cial me­dia in spread­ing the word .“When we toured with Ko­da­line, we did a bunch of Euro­pean dates and that was re­ally good for us ,” says L ar K aye .“They were big venues and their fans were there from the af­ter­noon so they were there for us and were re­ally re­cep­tive on Twit­ter and Face­book .”

“That’s the real test now, get­ting peo­ple togo on­line ,” adds Adams. “It’ s a new thing for us to un­der­stand, that if you make an ef­fort to say hello or thanks on­line, peo­ple will re­ally re­spond to you. If you get backto peo­ple about the lit­tle things and en­gage with them, it re­ally mat­ters.

“We could tweet ev­ery­day say­ing ‘buy tick­ets for our Dublin show’ but who the hell wants to see that? And it doesn’t work. Be­ing real works. We’re not ro­bots.”

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